On April 12, 2004, the China (Shanghai) CNC Machine Tool Exhibition was grandly opened at the Shanghai Everbright Convention and Exhibition Center. When the reporter met Wang Benshan on the "small building" of the Zhejiang Rifa Digital booth, he was typing on his laptop. Write some text. This is an interview without an appointment. "What do you want to know?" Wang Benshan stopped working in his hands, speaking calmly, his eyes penetrating through his glasses with keen wisdom. It was him who introduced private capital into the field of metal cutting machine tools for the first time. In just a few years, more than 1,000 CNC machine tools from Zhejiang Rifa poured into the market and entered the "home" of user groups such as auto parts processing.

"As a private enterprise, please talk about how Zhejiang Rifa went from the confusion when it was founded to the situation where it is supported by users today." When we first met, the reporter who was novice asked Wang Benshan a big question.

"You have a big topic. Haha—" Wang Benshan showed the elder's kindness and kindness, and smiled softly.

"Our company is a national joint-stock company with more than 50 shareholders. Although we were upright when we entered the machine tool industry when China's machine tool industry was at its worst and lowest ebb, we received the support of industry leaders and brothers. In 2015, we seized the opportunity of the machine tool to develop forward. So far, we have four series of products-horizontal and vertical CNC lathes, vertical and horizontal machining centers. We will also launch the gantry series in the second half of this year. Machining Center."

    Beginning in the second half of last year, Rifa Digital has devoted its energy to the work of expanding Rifa. The new factory building of 25,000 square meters has now been put into production. "This is our new factory." Wang Benshan pointed to the factory map in Rifa Xinchang Science and Technology Park in the upper right corner of the sample and told reporters, "I am full of hope for Rifa Digital."

Due to the differences in regional accents, individual words are afraid of misunderstanding. The reporter will ask for it out of seriousness. The reporter will verify it three times, and Wang Benshan will repeat it three times affirmatively. This patience is admirable.

"Why did we enter the market for a short time, but quickly occupy the market and get the recognition of users? The key is the quality of the products we provide and the services we provide." Wang Benshan said, Rifa's products are entering the market In the early days, most users were skeptical. In order to gain the trust of users, they sincerely invited users to visit the factory and did a lot of work. This period is also his most memorable. So he put the focus of his work on these two aspects. “I feel that quality control is essentially a person’s sense of responsibility. We are a private enterprise. It is much more convenient to do than a state-owned enterprise. If the machine tool is faulty, there must be my daily service personnel on site." Wang Benshan said: "The retention rate of our old customers is quite high. We don't value the first order, but pay more attention to subsequent orders."

Regarding himself, Wang Benshan did not want to talk more, "I'm just a small wage earner." He said, "We are more pragmatic internally, with fewer imaginary things." The evaluation of personnel based on the internal self-determined evaluation system is also reflected in the light form and heavy content approach. "Whether you are an engineer or a technician, you have to be recognized by the company's internal evaluation system. Which level you reach, you will enjoy the level of treatment."

Wang Benshan likes to think and is careful in thinking. He will not blurt out every question raised by the reporter, and he usually takes a long time to answer before answering. This is a characteristic of him. The cautious momentum of Rifa Digital's products entering the market is not unrelated to his way of doing things. Either you don't answer, but you must make an answer after careful consideration. As far as the product is concerned, either it will not be introduced to the market, or it will be carefully researched once it is introduced to the market. Not fighting unsure battles and not fighting unprepared battles are the characteristics of Rifa Digital, and it is also the characteristic of Wang Benshan.